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I am a freelance illustrator and graphic designer based in Lincoln, currently working as one half of the design partnership Oddlentil (www.oddlentil.com). With over 10 years experience in creating digital art, i'm always looking for new challenges and opportunities to expand my creative repertoire and work with new and interesting people!

Design and illustration are real obsessions of mine, and I try to show this in all of the work that I do. I am currently available for commissions, please get in touch via the links at the bottom of the page to chat, or drop me an email at bethan@lientie.com and I will get back to you as soon as possible. From logos and branding, to motion graphics and full digital paintings, I can help you create the perfect design for your needs. I am available for ongoing work, as well as one off designs.

In my personal life, a lot of my free time is spent sketching and painting, but I also love learning languages, travelling and tending to my pumpkin patch. I have six chickens living in the garden, and am hoping to keep a fancy pigeon one day.

Education

2009-2011
34 points
International Baccalaureate

2011-2015
2:1
MDes Graphic Design at Sheffield Hallam University

Other

Twice shortlisted in the RSA student design awards, in 2013 and 2014, with a high commendation in 2013

Interned with Big Fish in London

Three months study exchange at Escola Massana school of arts, Barcelona

Software

Illustrator CC
Photoshop CC
InDesign CC
After Effects CC
Microsoft Office Suite
Google Sketchup

Brief: Explore how Airbnb can creatively empower their existing community to grow this idea of 'belonging' out to a new audience; translate this into a campaign.

Saying yes to things can give you the chance to find new experiences, have adventures and meet new people. That is the essence of this campaign: by saying yes to airbnb, you can find many new experiences and become part of a vast community of people doing the same. At the centre of the campaign is a forum where both hosts and traveller can interact, by creating digital postcards about a great experience they’ve had through airbnb. This campaign aims to show people that through airbnb you can create memories to last a lifetime, and share that with others.

(Skip to 00:54 for the actual video advert)

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Brief: Design a response to the performance ‘600 People’

This was a very open project, in which we could design anything. The perfomance begins by talking about Voyager and the golden record, and whether there is intelligent life elsewhere. My response was to design a vinyl zoetrope, that when it spins on a record player, creates an animation. The problem I had was that you could not see it at first with the naked eye, so I had to work out how to make it so you could view the flat zoetrope the same way you would view the 3D ones.

The way I did this was to make a cog shaped transparent disk to go on top of the record with the animation on, each tooth matching up with one frame of the animation, then having a leaf switch that turned on an LED each time a frame went past. The result was that you can look in to a box and see it animated. The idea is that the designs would advertise the event. It is a local performance, so I imagine that the box and record could be left somewhere such as the millenium gallery, for people to look at it and then be curious to see the show.

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This book was one of my final year projects, a book all about the censorship of offensive language in printed media, which has a long and interesting history. As well as showing the history, reasons and analyses of it, the effect of censoring literature is demonstrated throughout by actively censoring the book. To read it, you need to get it out of a wire mesh sleeve which cuts because of the mini barbed wire on top. Some pages are glued together, covered with ink, or literally covered up by images of world leaders who censor.

There is also a miniature book within this that talks about specific examples of books that were censored, such as Farenheit 451, and a part where different methods of censoring are shown through example, using a section from A Clockwork Orange. A fake news page printed on news print looks at the censorship in newspapers.

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This was a collaborative live brief and one of my final year projects. The brief was to create a sub brand for a new line of Regatta children's outdoors clothes. However the idea was to show that it is a brand for the school day, just as much as weekends.

We decided to show this by showing the school run from the eyes of the children, where every day is an adventure. I created illustrations to go ontop of photos of children making their journey to school, and we applied this to video as well, where it's not just leaving the house, but crossing a pit of lava, or crossing a trecherous bridge. We also made a website based on the idea of 'Choose your own adventure', where you have multiple choices, and through choosing them it'll show you which products are suitable for your adventure. This ties is with the name, and the whole idea of play.

To finish it off, I put all of the designs in to this book based on school exercise books, just for a bit of fun with it.

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With Grace are a wonderful company who make stunning custom flower girl dresses. They asked me to help them brand their company, creating the logo, look and feel of With Grace. They wanted it to be very illustration based, with a style different to the girly, stick thin and chalk effect illustrations you often see at the moment. And so I worked together with them to create the concept of the character Grace, who appears around the site, and in sizing charts and in the future, any advertising. I also created many drawings for the 'Build a Dress' section, which allows you to put together your own perfect dress. Find them online at www.withgracecouture.com

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Feel free to email me at bethan@lientie.com for enquries, commission information or just to say hi. Alternatively, find me online via the links below.